Quality Assurance (QA) focuses on improving the overall processes. It starts in the conceptual/design phase, continues throughout code development and plays an important role in the of deliver quality products to the end-users. Strong QA practices are just as important as user research, interface design, or code development. In other words, implementing quality assurance in the software development lifecycle is an integral part of any project. It helps to reduce costs by improving efficiency and reducing bugs while greatly enhancing the customer experience.